Los Angeles Custom Bike & Wheel Shop, in West LA

Professional Service for Serious Cyclists

Bike Improve is the bicycle shop Los Angeles riders bring their best bikes to, serving West LA, Santa Monica, Westwood, Culver City and Brentwood from our Santa Monica Blvd store. I build the wheels, run the fits, and rebuild the shocks myself, one bike at a time, treating each one like my own.

The All New

MTB5912

Full Details

The All New

MTB5912

Full Details

Years of Experience
0 +
BIKES SERVICED
0 +
MILES CYCLED
0 k+

Explore Bike Types

Choose a bike, explore its features, and reach out to start your riding journey. We are an authorized dealer, not an online checkout, so when you find the right bike, visit our shop or call us.

Customize for Performance

A proper bike fit improves comfort, reduces fatigue, prevents injury, and unlocks better riding. Have you experienced back pain, sore knees, or tight wrists and assumed they were just part of cycling? They are not. Our Pro-Fit is designed to help address these issues and improve your riding experience.

Rider Stories & Reviews

Ride your dream bike and begin your journey full of freedom and excitement.
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anthonychun72 profile picture
anthonychun72
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Excellent spot for quick and reasonable repairs. Nir is a cool guy with a keen eye for the right fix. Go here for your bike repairs! You won’t regret it!
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Jake Simon profile picture
Jake Simon
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Nir is a legend! I had been very far down the rabbit hole of trying to figure out my first proper road bike on the heels of my first century and felt lost on what to get, let alone what size. Nir explained his philosophy on fittings, taking measurements then deciding from there. I had a very specific list of criteria I was looking for, including comfort over aero but no sacrificing snappiness, something that could attack hills, something a bit more upright not too long of a reach etc etc etc all within a specific budget. Nir brought me in for a fitting on my old bike, made a recommendation on bike and size, made some adjustments to it then had me come in for a proper fitting when it arrived. Always took his time, never rushed, answered all my questions and concerns. I am thoroughly blown away by the bike and fit I ended up with. Had some leg pain on my old bike, that’s gone now. First time I’ve really understood what it fees like to sit IN the bike not ON the bike. This is now my go-to bike spot. Whatever your issue is, Nir will give you the time and attention to be sure you get exactly what you need. Cannot recommend highly enough!
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Eric Rockson profile picture
Eric Rockson
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I love this shop. I use it for bike repairs. The owner is a great bike mechanic and he is very quik. They specialize in high end bikes, but he always repairs my cheap bikes as well.
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Adam Davison profile picture
Adam Davison
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I was in town visiting from Denmark and stopped by with my bike for a service. Nir was super knowledgeable and helpful. will be my go to bike shop in LA for future mechanical support! highly recommend.
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Ruben Zuniga profile picture
Ruben Zuniga
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The gentleman was very attentive and fixed my jammed bike chain in a jiffy.
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Abdullah Abdessamad profile picture
Abdullah Abdessamad
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Professional and knows what he's doing! Also, replaced a broken spoke on spot one day before Christmas! Thank you 🙏🏻
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Rich Hirschinger profile picture
Rich Hirschinger
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Nir provides exceptional service in a very timely manner. Thank you!
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Gonzalo profile picture
Gonzalo
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I can’t say enough good things about Nir. He’s the kind of mechanic you hope to find, the one who actually cares about your bike as much as you do. Over the past few months, he’s done a ton of work for me across multiple bikes. He’s fitted me twice, once for a triathlon TT bike and once for an aero road bike. Both sessions were detailed, tailored, and spot-on. It wasn’t just plug-and-play measurements, Nir took the time to really understand my position, how I ride, and what needed fine-tuning. He’s also built an entire bike for me from scratch, literally from a box of parts. That included Di2, internal hydraulic brakes, fresh cables, bar tape, new brake pads — the works. He stayed past closing time to finish it, and then walked me through the whole setup just to make sure everything was solid. Beyond the big stuff, Nir has helped me with small but critical things: fixing squeaky brakes, replacing pads, installing new tires and wheels, and recommending thoughtful upgrades without ever upselling. He always explains what he’s doing, why, and what to watch for next. That’s rare. And most importantly, Nir just knows his craft. He is a master. His shop is stocked with everything you might need, from everyday parts to high-performance gear. It's clean, professional, and built around real riders. Bottom line: I trust Nir with all my bikes, and I wouldn’t go anywhere else.
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Rishad Olpadwala profile picture
Rishad Olpadwala
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Had a new mountain bike built and fit here. 1st new bike in ages - Nir spent ages with me walk through the bikes and components - very knowledgeable and really appreciated his patience!

Stop Riding Wheels Someone Else Picked

Factory wheels are assembled. NIR Wheels are engineered, one builder, one wheelset at a time, dialed to your bike. Every set ships nationwide and is backed by a two-year warranty.

Frequently
Asked Questions

Professional bike fitting, suspension tuning, custom builds, and premium servicing designed for riders who demand more from every ride.

What makes Bike Improve different from any other bike shop in Los Angeles?

Bike Improve is one of very few dedicated custom wheel-building workshops in Los Angeles, and the only one we know of on Santa Monica Blvd. Most shops sell factory wheelsets pulled from a catalog. We engineer every wheel from scratch (rim, hub, spoke count, lacing pattern, and tension chosen for the specific rider). Factory wheels use a single tension profile for an average rider, which is why they go out of true faster and feel dead. A Nir Wheel holds tension longer, transfers power more efficiently, and lasts years longer.

Bike Improve hand-builds every Nir Wheels custom wheelset at our shop on Santa Monica Blvd. in West LA.A large share of our orders ship outside California. Spec your build online or by phone, we build it in our West LA workshop, and we ship direct. The two-year warranty applies nationwide.

Yes. Bike Improve is one of very few Los Angeles bike shops that services Fox and RockShox forks and rear shocks fully in-house, with seal kits, damper rebuilds, and air-can service. Most LA shops send this out to third-party rebuilders, which adds two to four weeks. We turn most jobs around in days. Pricing runs $60 to $200, depending on service level.

Yes. Bike Improve is at 10927 Santa Monica Blvd. in West Los Angeles, between Westwood and Veteran. We serve Santa Monica, Westwood, Brentwood, Sawtelle, Mar Vista, Culver City, Pacific Palisades, and Beverly Hills. Walk-ins welcome Monday through Saturday, 11 AM to 5 PM. Call (310) 400-0363 to confirm same-day service.

Riding the Westside? We know these roads because we ride them. See our guides to the best West LA bike routes, the Los Angeles River bicycle path, and whether it is safe to bike in Los Angeles.

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