Meet Nir Tal, Master Wheel Builder and Fitter
Bike Improve is the Santa Monica Blvd custom bike shop West LA riders trust for hand-built bike wheels and expert bike service. As a custom wheel builder Los Angeles cyclists seek out by name, Nir Tal personally builds the wheelsets, runs the Pro-Fit bike fitting, and rebuilds the suspension in-house, right here in Santa Monica, so every bike is engineered with precision, reliability, and care.
Meet Nir Tal, West LA Bike Shop Owner
Bike Improve is the Santa Monica Blvd custom bike shop West LA riders trust for hand-built bike wheels and expert bike service. As a custom wheel builder Los Angeles cyclists seek out by name, Nir Tal personally builds the wheelsets, runs the Pro-Fit bike fitting, and rebuilds the suspension in-house, right here in Santa Monica, so every bike is engineered with precision, reliability, and care.
Our Story
What started as a passion for cycling became a commitment to helping riders perform at their best.
We founded the workshop with a simple belief: every rider deserves a bike that feels like an extension of themselves. Whether you’re training for competition, chasing personal goals, or simply enjoying weekend rides, your equipment should support your journey—not hold you back.
Today, we continue to combine technical expertise, precision craftsmanship, and real-world riding experience to deliver service you can trust.
Why Riders Choose Us
Precision First
Every service begins with a thorough assessment. We focus on identifying the root cause rather than simply treating symptoms.
Built by Riders
We ride the same roads, trails, and climbs as our customers. Our recommendations come from real-world experience.
Performance-Focused
From bike fitting to suspension setup, every adjustment is made with one goal in mind: helping you ride better.
Attention to Detail
Small adjustments create big differences. We take the time to ensure every bike leaves the workshop performing at its best.
How We Work
Meet the Team
Nir
Owner, Master Builder, Fitter, and Suspension Tech
Focused on precision servicing, suspension tuning, and rider-focused setups, Nir Tal brings years of hands-on experience and attention to detail into every bike that enters the Santa Monica workshop. He is the custom wheel builder Los Angeles racers and recreational riders alike bring their bikes to.
Tamar
Marketing Manager, Bike Improve
Tamar leads marketing for Bike Improve, connecting West LA cyclists and custom wheel buyers nationwide with the engineering-first work that happens inside the Santa Monica shop.
Bike Community Events
Ride with Velo Club La Grange
CicLAvia Open Streets
Finish the Ride at Griffith Park
I have been going to Bike Improve for over 16 years.
I have purchased bikes, tuneups, had bike fits and supplies. Nir is an xlnt mechanic and his bike fits and knowledge have improved my cycling. 5 STAR!
Alan Treves
Avid Cyclist
Shop also has a vast selection of accessories and clothing
Costumer service is a great experience, not only you get to have attention from an owner of the shop, but he also personally takes care of any and every need your bike might have. For me it was a great experience to have a one on one conversation regarding my bicycle improvement with one of the top rated bike mechanics of 2008. His communication skills are excellent, and you always leave the shop satisfied.
Moisey Bininashvili
Avid Cyclist
Nir is a legend!
I am thoroughly blown away by the bike and fit I ended up with. Had some leg pain on my old bike, that’s gone now. First time I’ve really understood what it fees like to sit IN the bike not ON the bike.
Jake Simon
Avid Cyclist
Specify a Wheelset Built Around You
Choose rims, hubs, spokes, and color options online, or talk it through with Nir at the shop on Santa Monica Blvd. Every set ships nationwide and is backed by a two-year warranty.